Graeme Campbell is a writer, editor, and consultant based in Berlin, working on creative and commercial projects. His expertise spans fashion, sneakers, sports, and design, appearing across leading global platforms and shaped by a decade at some of the industry's most influential publications and brands.
He began his career at Highsnobiety in 2016, progressing through multiple roles to Senior Editor, covering editorial and branded content. He then joined gestalten as Senior Editor, helping to develop and produce a range of fashion- and design-led books. Graeme later moved to GOAT, first as Editor and Copywriter and then as Senior Content Manager, overseeing copy for campaigns, editorial, and print.
In addition to his editorial work, he has collaborated on copy, brand strategy, and consultancy for leading clients including Audemars Piguet, Audi, Flannels, HOKA, Maria Black, Moncler, PUMA, Samsung, and Zalando. His writing has appeared in Achtung, ESPN, NME, Sleek Magazine, Vice, and more, and he has been cited in outlets such as BBC News and The Guardian.